Chopard watches are timepieces that combine elegance and innovation, created by a Swiss luxury watch and jewelry brand founded in 1860. Focusing on in-house movements, the "LUC" collection allows you to enjoy advanced technology and beautiful finishing. Drawing on their tradition as a jewelry brand, they also offer a wide range of models boldly adorned with diamonds. "Happy Diamonds" is an iconic collection characterized by moving diamonds.
They offer a wide range of designs, including the sporty "Alpine Eagle," the classic "Mille Miglia," and the feminine "Imperiale." They are also very particular about materials and promote the use of ethical gold. As an independent, family-run business, they are known for their free-thinking and high-quality manufacturing.
Chopard's distinctive features
Chopard's sophisticated aesthetic sense as a jewelry brand is reflected in the design of its watches and the settings of its gemstones.
In particular, the moving diamond technology is unique to Chopard and combines playfulness with elegance.
The brand also promotes its "Journey to Sustainable Luxury" initiative and actively promotes the use of ethically sourced gold, taking environmental concerns into consideration.
Furthermore, Chopard's long-standing partnership with the Mille Miglia classic car race symbolizes its sporty side, resulting in the Mille Miglia collection, a popular series that combines a passion for vintage cars with precision watchmaking techniques.